I craft ideas people actually remember.

I've been writing for brands for quite a while. Long enough to know which ideas have legs and which will only take a step or two before falling flat.

My background is in long-form copy and conceptual campaigns — the kind of work that starts with a real idea and ends with something people quote back to you at parties.

I've led creative teams at agencies and in-house, written for TV, print, digital, and a few formats that no longer exist. I'm comfortable in the room and comfortable on the page.